Hammersmith Carpet Cleaning Privacy Policy
This Privacy Policy explains how Hammersmith Carpet Cleaning collects, uses, stores and protects personal data relating to customers and prospective customers in our service area. It is intended to meet the requirements of the UK General Data Protection Regulation and related data protection laws. By engaging our carpet cleaning services, making an enquiry, or otherwise interacting with us, you acknowledge that you have read and understood this Privacy Policy.
Scope of this Privacy Policy
This Privacy Policy applies to all customers and prospective customers of Hammersmith Carpet Cleaning in our service area, including individuals making residential bookings and representatives of business clients. It covers personal data that we collect directly from you, as well as data we may receive from third parties in connection with the provision of our services.
Personal Data We Collect
We only collect personal data that is relevant to arranging and delivering our carpet cleaning and related services. The types of personal data we may collect include the following.
Identity and contact details such as name, title, billing address, service address, and other contact details you choose to provide. Booking and service information such as preferred dates and times, details about the property or premises where services are to be carried out, access instructions that you choose to give, and records of services provided. Communication records including enquiries, messages, and feedback you send to us, and our responses. Payment-related information such as amounts charged, payment method used, and transaction references. We do not store full payment card details; where card payments are processed, this is done via a secure payment processor. Technical and usage information where relevant, such as information about how you contacted us or used our online booking forms, to the extent this is necessary for providing and improving our services.
How We Collect Your Data
We collect personal data in several ways. Directly from you when you contact us by telephone, online form, or other means to request a quote or make a booking, or when you provide information during the delivery of services. From third parties such as payment processors that confirm your payment, or business partners who refer you to us, where this is necessary to complete bookings and provide services. Automatically, in a limited way, when you interact with our online content, for example through basic usage data that helps us understand which services are of interest.
Lawful Bases for Processing
We process your personal data only where we have a lawful basis to do so under data protection law. The main lawful bases we rely on are contract, legitimate interests, legal obligation, and consent where required.
Contract. We process personal data to take steps at your request before entering into a contract and to perform our contract with you. This includes providing quotations, confirming bookings, delivering carpet cleaning services, communicating about your appointment, and handling payments and invoices.
Legitimate interests. We may process personal data where it is necessary for our legitimate interests and these are not overridden by your rights and freedoms. This includes managing and improving our services, keeping records of services provided, responding to enquiries and complaints, and promoting similar services to existing customers in a proportionate way.
Legal obligation. We process certain information where necessary to comply with legal obligations, such as accounting, tax, and record-keeping requirements, or responding to lawful requests from public authorities.
Consent. Where required by law, we will obtain your consent before sending certain types of marketing communications or before using optional cookies or similar technologies. You may withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
How We Use Your Personal Data
We use your personal data for the following purposes. To provide quotations, confirm bookings, and deliver carpet cleaning and related services at the agreed address. To manage our relationship with you, including handling enquiries, rescheduling or cancelling appointments, and responding to feedback or complaints. To process payments, issue invoices, and manage our accounts and financial records. To improve our services, quality, and customer experience, including internal analysis and staff training. To send service updates and, where permitted, information about similar services that may interest you. To comply with legal and regulatory obligations and to protect our rights, for example in the event of a dispute or to prevent fraud.
Data Sharing and Processors
We do not sell your personal data. However, we may share it with trusted third parties where this is necessary for the purposes described in this Privacy Policy or where we are legally required to do so.
Service providers and data processors. We may use third-party providers to support our operations, such as payment processors, booking or scheduling tools, customer management systems, IT support, and secure data storage providers. These providers act as data processors and only process your personal data on our instructions, under contractual terms that require them to protect your data and keep it confidential.
Professional advisers and authorities. Where necessary, we may share data with professional advisers such as accountants or legal advisers, and with public authorities or law enforcement where required by law or to protect our legal rights.
Business transfers. If our business structure changes, such as through a reorganisation, merger, or sale of part or all of our operations, personal data may be transferred as part of that transaction, in which case it will continue to be used in accordance with this Privacy Policy.
International Transfers
Where any of our service providers are located outside the United Kingdom or the European Economic Area, we will ensure that appropriate safeguards are in place to protect your personal data, such as standard contractual clauses or equivalent lawful mechanisms, in accordance with applicable data protection law.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.
Customer and booking records are usually kept for a period that allows us to respond to queries, manage repeat services, and comply with tax and accounting rules. After this period, data will either be securely deleted or anonymised so that it can no longer be linked to you. Communications and enquiries are retained for a period proportionate to the nature of the enquiry and any follow-up required. Where we process data based solely on your consent for marketing purposes, we will cease processing that data for those purposes if you withdraw your consent or object to such processing.
Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or damage. These measures include limiting access to personal data to personnel and service providers who need it to perform their duties, using secure systems for storing and transmitting data where appropriate, and maintaining policies and procedures designed to safeguard personal information.
Your Data Protection Rights
Under data protection law, you have several rights in relation to your personal data.
Right of access. You have the right to request confirmation as to whether we process your personal data and to receive a copy of that data, along with certain information about how it is used.
Right to rectification. You have the right to request that inaccurate or incomplete personal data we hold about you is corrected or updated.
Right to erasure. In certain circumstances, you may ask us to delete your personal data, for example where it is no longer necessary for the purposes for which it was collected or where you withdraw consent and there is no other lawful basis for processing.
Right to restriction. You may request that we restrict the processing of your data in certain situations, for example while we verify its accuracy or consider an objection.
Right to object. You have the right to object to processing based on our legitimate interests, on grounds relating to your particular situation, and the right to object at any time to the processing of your personal data for direct marketing purposes.
Right to data portability. Where processing is based on consent or contract and carried out by automated means, you may have the right to receive your personal data in a structured, commonly used, and machine-readable format and to request that it is transmitted to another controller where technically feasible.
You also have the right to lodge a complaint with a data protection supervisory authority if you believe your rights have been infringed. We encourage you to contact us first so we can address your concerns directly where possible.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. Any updated version will apply from the date it is made available. You are encouraged to review this Privacy Policy periodically so that you remain informed about how we protect your personal data.
